Toujeo
Conventional wisdom says “there’s nothing funny about diabetes” however we made the observation that diabetics are human beings too and that a bit of humor is just the right spoonful that helps the medicine go down. This led to the insight that just as with any tribe, diabetics are more comfortable talking with their own kind, which led us to create the Diabetes Network, A1cTV, community television for the diabetes community, by the diabetes community. With several different show formats from a talk show to cooking show and of course everyone’s favorite, an exercise show.